Apple bets on £99 HomePod Mini to revive its smart speaker fortunes

Combine the HomePod Mini with Apple’s music streaming service as well as its new Intercom home messaging service and Apple now has an opportunity to “own your home”, says Wendy Johansson, a vice president at Publicis Sapient.

Their ease in connecting the home ecosystem with HomePod Mini and Intercom could be a bump for households to focus on singular brand loyalty with Apple.

The Telegraph, October 14, 2020