We are Tech Women – Inspirational Woman Series with Wendy

Written for We Are Tech Women and originally published here. Tell us a bit about yourself, background and your current role I studied Cognitive Science with a specialization in Human Computer Interaction at UC San Diego. During these years, I was painfully shy and quiet, but found a purpose in my university chapter of Society … Continue reading We are Tech Women – Inspirational Woman Series with Wendy

Productizing Experience: My First Week at P.S

Coming from a career of Silicon Valley tech start-ups, I had an encouraging first week at Publicis Sapient, who helps global end-ups think like start-ups via digital business transformation. Of course there were some operational surprises for me, such as using Microsoft Outlook and Teams instead of G-Suite and Slack and having to fill in … Continue reading Productizing Experience: My First Week at P.S

From Wizeline Wendy to Just Wendy: Lessons in Co-founding a Global Startup

Nearly six years after co-founding Wizeline with a team led by Bismarck Lepe, Vidal Gonzalez, and Matt Pasienski, it’s time to hand over the reigns! I’m exhilarated by the time spent growing our dedicated teams and clients in Mexico, Europe and APAC over the past years - here’s a snapshot of some of the things … Continue reading From Wizeline Wendy to Just Wendy: Lessons in Co-founding a Global Startup

Women of Wizeline Academy: Educating the Next Generation

We’ve all seen the numbers: only 35% of students enrolled in higher education STEM are women, and just 28% of researchers worldwide are women. Statistics like these, borrowed from UNESCO’s Cracking the Code Report, illuminate the long road ahead to developing gender equality in STEM. While the conversation in media has largely been focused on … Continue reading Women of Wizeline Academy: Educating the Next Generation

Wizeline: 4 Years and Going Strong

4 years ago, Bismarck Lepe, Vidal Gonzalez, Matt Pasienski and I incorporated Wizeline as a Delaware C corp. Less than 2 months later, we hired our first engineer to build our platform. Our original philosophy was and continues to be our commitment to helping companies develop and deliver the best software applications that their customers love. Here’s … Continue reading Wizeline: 4 Years and Going Strong

Wendy Johansson on Designing a UX Academy in Mexico

Hiring UX designers remains a huge challenge - inside and outside of Silicon Valley. How do you solve that problem? The success of user-focused experiences such as the iPhone and the maturity of users from consumers to prosumers have paved the way for the field of user experience design to grow quickly in Silicon Valley, with a … Continue reading Wendy Johansson on Designing a UX Academy in Mexico

We Need Women to Truly Democratize Technology

In recognition of International Women’s Day, I shared the below email to the company about our team of Wize Women, so we can stand in solidarity to improve gender diversity. Wizeline is committed to democratizing technology, from building startup ecosystems in cities like Guadalajara to its commitment to gender inclusion. The tech industry is about … Continue reading We Need Women to Truly Democratize Technology

Why Are You Roadmapping?

To build the best solution for a problem, a product manager first needs to understand the 5 Why’s of the problem. The 5 Why’s are part of Toyota’s kaizen— “continuous improvement” — philosophy and they can be used to identify the root of the problem you are trying to solve. Asking the 5 Why’s is helpful for all problems you’re … Continue reading Why Are You Roadmapping?