Wendy Johansson, global vice president of experience at digital business consulting firm Publicis Sapient, said in emailed comments that Netflix's improved cash position will enable the company to focus on investing in new algorithms to deliver the right kinds of content that provide users with fresh viewing experiences. "Netflix finally has the conditions to flex … Continue reading Netflix surges on earnings
Design for all: Models, Methods, Frameworks (PAGE Germany)
"Models, methods, frameworks and schematic process representations help creatives avoid mistakes - as long as you don't use them as superficial checklists, warns Wendy Johansson, Global Vice President of Experience at Publicis Sapient. Used correctly, they are very helpful - especially when you want to introduce new processes."PAGE Germany, January 13, 2021
How inclusive design works: 3 steps to accessible design (T3N Germany)
This hugely topical piece gives advice for how to identify where representative design can excel, and why it sometimes falls short of inclusivity: https://t3n.de/news/inklusives-design-gelingt-drei-1340042/ About t3n t3n covers current developments and trends in the digital economy. It provides information on emerging technologies, digital marketing, E-commerce and future topics and provides the relevant information for success and innovation … Continue reading How inclusive design works: 3 steps to accessible design (T3N Germany)
CES brings new devices to help stop the spread of COVID-19
“Health tech now is not just preventive, but proactive,” Wendy Johansson, global vice president of experience at Publicis Sapient, a digital-business transformation consultancy, told MarketWatch. “Wearables for a long time felt very elitist. Now, it is really becoming consumer tech.”Marketwatch, January 11, 2021
ServiceNow is emerging as a cloud-software superpower
ServiceNow’s “inside-out” technology to solving enterprise problems is a “user-friendly” approach to automate operations to cut costs and improve workflow during tough economic times, Wendy Johansson, global vice president of digital business transformation company Publicis Sapient, told MarketWatch.Market Watch, December 2, 2020 https://www.marketwatch.com/story/servicenow-is-emerging-as-a-cloud-software-superpower-11606928056 Service Now takes an inside out approach to solving enterprise problems with … Continue reading ServiceNow is emerging as a cloud-software superpower
Diversity in Design with PAGE Magazine Germany
Translated from German. Published in the December 2020 print issue of PAGE Magazine. “Many designers make the validation mistake in user research,” says Wendy Johansson, global vice president of experience at Publicis Sapient in San Francisco. "This means they select, identify and interpret information in a way that confirms their expectations. Without lived experience, you … Continue reading Diversity in Design with PAGE Magazine Germany
Five Customer-Service Lessons From the Late Tony Hsieh
He focused on building repeat customers and word-of-mouth marketing, said Wendy Johansson, global vice president of experience at digital agency Publicis Sapient.“This shifted the brand-driven retail industry from a traditional measure of eyeballs on advertising campaigns, to one focused on a better digital ecosystem around the product engagement of the retail brand,” Ms. Johansson said.Wall … Continue reading Five Customer-Service Lessons From the Late Tony Hsieh
Insight 101 for designers
While teaching Publicis Sapient Early Careers Academy courses, our new college graduate designers asked me how to produce insight. Based on some of the practical theory behind personas, hypothesis and validation, value propositions and even the lean business canvas, I've circled back to research -> analysis -> insight as the simple path for designers: Insight … Continue reading Insight 101 for designers
Expectations for Big Tech Earnings
On TD Ameritrade Network discussing the user experience impact on big tech earnings.
Netflix subscription gains screech lower as pandemic wears on, stock falls 5%
Content is king in the media world and Netflix’s backlog of new content seems to be slowing down, along with the attention span and Netflix fatigue of home viewers. With the competition from the big studio networks owning their own streaming services, it won’t be easy to bring new engaging content forward without global economies … Continue reading Netflix subscription gains screech lower as pandemic wears on, stock falls 5%
Wendy Johansson 